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Home Business Marketing Tips

Home Business Marketing Tips

Home business marketing tips - one of the most important tasks you will have to undertake as a home business owner is marketing. If you don’t market your home business, no-one will know you are running a business, let alone buy your products or services. Big companies have entire departments doing nothing but working on marketing their business. You probably have a department of one – just like me?

Marketing is, to cut it really short, telling people about your business , and what it can do for them. Notice that I did not say what you can do, but what you can do for your customers. Prospective customers aren’t interested in how much training and work it takes to create that piece of handcrafted jewelry – they’re interested in how great they will look when wearing it.

In marketing terms, it’s the difference between features and benefits. A washing machine may have an economy cycle as a feature, but the benefit – the selling point – is that it saves the customer money because it uses less water and less electricity.

Before you start selling the benefits of your business, take a look at these tips for home business marketing, and consider taking action on as many of them as you possibly can.

1. Your business image


You don’t need a huge sign on the front door, but you do need some sort of logo. Ideally, if you can afford it, get a logo designed by a professional graphic designer. It will look more professional, and convey your image better than a clip-art one.

You may not need a ton of office stationery, but you will need a business card so you can hand it over when you meet a prospective customer. Consider getting your business card designed and printed professionally as well – it doesn’t need to cost the earth, but will be worth it for the professional image it will create.

2. Your ‘target market’


Next, you need to decide who the most likely buyers of your products and services are. This of course depends on your business, but there are two reasons you need to give this some thought.

If you are selling handcrafted jewelry, your primary target market is female, perhaps between the ages of 25 and 55, depending on the style of the jewelry. 

This can get a lot more technical, and you can start researching disposable income by age group, etc etc, but we don’t always have the resources for that kind of in-depth research available when running a business at home. Your secondary target market is male, of a similar age, who may be buying the jewelry for the women in their lives. 

You will concentrate your marketing efforts on the primary target market, as they are the most likely buyers – and will likely ‘guide’ the secondary target market to buy what they want anyway (as so many of us gals do!).

3. Where do you find them?


Now that you have a primary target market, you need to look at how best to find them to deliver your marketing message to them. Let’s assume that many of the women between the age of 25 and 55 have children. School noticeboards and newsletters may be an avenue that you could use. 

Local newspapers, noticeboards in the local malls or stores and flyers handed out at shopping areas could work too. Going back to the jewelry example, local craft fairs and flea markets may give you an opportunity to show your wares and gather interested customers – and even if they don’t buy, they’ll have your business card to take home.

4. What will your message be?


This goes back to selling the benefits, not the features. Using the jewelry again, you will emphasise the uniqueness of each piece, the superior quality of handcarfted items, the difference one beautiful accessory can make to an ordinary outfit, and how great your customer will feel wearing it. 

If you’re selling a service, you may want to emphasise the benefit of personal, one-on-one service, as opposed to dealing with a faceless voice at a bigger company. Emphasise the benefits of dealing with a small company, where the business owner is the person you deal with.

Write out all the benefits and work on the two or three that are most likely to convince prospects to buy from you. Then summarise it into two or three sentences that you can use as your elevator pitch – what you will tell people when they ask what you do.

5. What methods will you use to convey your message?


Ultimately, your methods will depend on your budget. A billboard might be ideal, but not affordable. There are lots of inexpensive ways to get your message across, and you should investigate them all. A website is a great idea, as it allows you to show prospects who you are and how they can benefit quite easily. 

Used properly, you can build an email marketing campaign targeting your website visitors as well. Online classified adverts, offline newspaper adverts, flyers, local radio and cable may be other methods you can use to reach your target market.

6. Test, test and test


Narrow your choice of methods down to the two or three you can afford, and measure the responses you get from them. For example, if you put an advertisement in the school newsletter, and get 20 calls the next week, that’s a good response. 

If an advert in the local newspaper only brings one response, it may not be worth repeating. Measuring your advertising response rate is important – especially if you’re paying for the advertising.

7. Keep at it


Unfortunately, you can’t advertise once a year and expect customers to keep coming for the next 12 months. Once you’ve tested a few methods, you can alternate between the two or three that worked, or expand on one that really hit home. But you cannot sit back and say, well, that worked, I don’t have to do any more home business marketing!

A website gives you so many other marketing options, I would say it’s probably the most important method of advertising your business. And it doesn’t have to be professionally designed and cost a fortune. 

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I learnt to build a website, write good content, and improve traffic to my site with WealthyAffiliate.com They may be all about internet and affiliate marketing, but their training can be used for any home business marketing exercise. With internet use rising rapidly each year, you have to be online, and know what to do once you get there!